SEMA360 EDUCATION SEMINAR SCHEDULE (as of 10/5/20)

All times in Pacific Standard Time (PST). You must be registered for SEMA360 to participate in the Education Seminars.

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MONDAY, NOVEMBER 2

Keynote
8:00 a.m.–9:00 a.m.

Kick-off your SEMA360 week! This can't miss entertaining seminar is the perfect way to begin your SEMA360 experience.

4 Tips to Double Your Company's Annual Sales
10:00 a.m.–10:30 a.m.

Whether you're a manufacturer or reseller, you'll walk away from this seminar with strategies that will change the way you think about your business and learn effective methods to double your annual sales. This seminar will guide you to bringing maximum value to your company and your customers.

Speaker - Richard Barsamian, Advanced Clutch Technology Inc.

Business Management

Today's Tuner Car Market
12:00 p.m.–1:00 p.m.

Join us as we talk to actors Sung Kang and Daniel Wu along with Industry Expert Kenji Sumino, President of Greddy Performance about their passion for the tuner/import car industry.  We will discuss the growth of the hobby, their passion for it, along with the future of this vastly growing market.

Speaker - Mike Spagnola, SEMA

Speaker - Sung Kang, Actor

Speaker - Daniel Wu, Actor

Speaker - Kenji Sumino, Greddy Performance Products Inc.

Vehicle Accessorization

The Stage, Powered by WTC - Interviews with Leaders, Legends and Influencers
1:00 p.m.–1:15 p.m.

The STAGE series brings you interviews from leaders, legends and influencers discussing a wide range of topics. Learn what makes these successful people tick and what fuels their passion.

Host - Myles Kovacs, DUB Publishing Inc.

The Stage

Sell Smarter: Maximize Online Profits — Powered by SDC
2:00 p.m.–2:30 p.m.

Take the right steps in setting up your catalog data—the first time! This seminar will help resellers understand what to look for when retrieving catalog data and how to get the most out of your SEMA Data Co-op membership. Product data is critical in today's online world, so come get exciting details about our new app plug-ins and hear from the experts on creative ways to manage your data to give customers the information they need so you can increase sales.

Moderator - Gigi Ho, SEMA Data Co-op

Speaker - Joe Sepeda, SEMA Data Co-op

Speaker - Sophia Cardona, SEMA Data Co-op

Online Marketing

The Stage, Powered by WTC - Interviews with Leaders, Legends and Influencers; featuring Vaughn Gittin Jr. and Myles Kovacs
3:00 p.m.–3:15 p.m.

The STAGE series brings you interviews from leaders, legends and influencers discussing a wide range of topics. Learn what makes these successful people tick and what fuels their passion.

Host - Myles Kovacs, DUB Publishing Inc.

Guest - Vaughn Gittin Jr. ,World Champion Drifter

The Stage

SEMA Launch Pad: Entrepreneur Business Competition
5:00 p.m.–5:45 p.m.

Witness the premier SEMA business competition that launches new automotive products and services. Now in its eighth year, this business competition offers top innovators, inventors and entrepreneurs under the age of 40 an industry platform to showcase their business for marketing a new automotive product or service. The five finalists take center stage to prove to the judges that their product is the best.

Host - Aaron Kaufman, Arclight Fabrication Co.

Business Management

TUESDAY, NOVEMBER 3

Racing and Performance Forum: Keeping Technology at the Forefront — Powered by ETTN
8:00 a.m.–9:00 a.m.

Motorsports and racing have long been the frontline for problem solving and technology demonstration on the world stage. Vehicle electrification and hybrid technologies are driving new performance trends and racing series critical to the SEMA community's continued innovation. More environmentally. friendly hybrid gas-electrics are boosting performance and speed on the track, but can they appeal to traditional enthusiasts and attract new fans? Hear the answers from a full grid of frontline leaders and experts.

Moderator - John Waraniak, SEMA

Speaker - David Salters, Honda Performance Development

Speaker - Scott Dixon, Chip Ganassi Racing

Speaker - Mark Rushbrook, Ford Motor Company

Speaker - Jim Campbell, General Motors

Speaker - David Wilson, Toyota Racing Development USA

Speaker - Ralph Sheheen, Speed Sport

Speaker - Kevin Harvick, Stewart-Haas Racing

Speaker - Antron Brown, Don Schumacher Racing

Speaker - Jordan Taylor, Corvette Racing

Advanced Vehicle Technology

Brew Talks: Builders Edition
9:00 a.m.–9:20 a.m.

Kick off your SEMA360 day with a cup of joe, or your favorite beverage, and join SEMA for an entertaining conversation between industry leaders, innovators and personalities.

Moderator - Kyle Tucker, Detroit Speed & Engineering Inc.

Speaker - Sabra Johnson, City Classic Cars

Speaker - Jeremiah Proffitt, Proffitt's Resurrection Land Cruisers

Brew Talks

Off-Road Builders Panel — Powered by TORA
10:00 a.m.–10:45 a.m.

Manufacturers and off-road builders join forces to share trends, identify market opportunities and discuss the realities of custom and performance truck and off-road builds.

Moderator - Sean Holman, MotorTrend Group

Speaker - Jeremiah Proffitt, Proffitt's Resurrection Land Cruisers

Speaker - Sarah "Bogi" Lateiner

Speaker - Doug DeBerti, Deberti Design

Builders

Digital Marketing in 2021: What the Winners Are Doing
12:00 p.m.–12:30 p.m.

What are the winners in digital marketing doing? Are they using a secret "growth hack" to scale? Most likely no. Winners are doing the "hard things" in marketing well. In this seminar, we talk about what the hard things are and how the winners are leveraging these to success.

Speaker - Jim McKinley, (un)Common Logic

Online Marketing

The Stage, Powered by WTC - Interviews with Leaders, Legends and Influencers
1:00 p.m.– 1:15 p.m.

The STAGE series brings you interviews from leaders, legends and influencers discussing a wide range of topics. Learn what makes these successful people tick and what fuels their passion.

Host - Myles Kovacs, DUB Publishing Inc.

The Stage

Turning Great Ideas Into Strategies to Produce Real Results
2:00 p.m.–2:30 p.m.

It's easy to run from developing a strategy for your business. "It takes too much time", "It won't make any difference to what we do", and "I don't know how to come up with a strategy" are all common excuses to keep doing and avoid planning out where your headed and how you'll get there. In this seminar, you'll learn ways to quickly develop a strategy to help guide your team and improve your business success.

Speaker - Mike Brown, The Brainzooming Group

Business Management

The Stage - Interviews with Leaders, Legends and Influencers; featuring SEMA Launch Pad Winner and Aaron Kaufman
3:00 p.m.–3:15 p.m.

The STAGE series brings you interviews from leaders, legends and influencers discussing a wide range of topics. Learn what makes these successful people tick and what fuels their passion.

Host - Aaron Kaufman, Arclight Fabrication Co.

Guest - SEMA YEN Launch Pad Competition Winner

The Stage

WEDNESDAY, NOVEMBER 4

Online Car Sales: Keeping Accessories a Priority — Powered by PRO
8:00 a.m.–8:45 a.m.

With vehicle sales being transformed to focus even more heavily on internet sales, it is more important than ever to partner with your dealer customers to empower them to keep accessories in front of the consumer. This critically important seminar will bring together dealers and restylers for a candid conversation on how to create an accessory program that can cater to online vehicle sales.

Moderator - Josh Poulson, Auto Additions Inc.

Speaker - Kevin Gillis, Integrity Customs

Speaker - Joe Cardinale, Auto Action Group

Speaker - David Salsido, Sansone Auto Group

Speaker - Derek Ellis, South Point Chevrolet

Vehicle Accessorization

Brew Talks: Top Aftermarket CEOs Talk Crisis & Recovery
9:00 a.m.–10:00 a.m.

Kick off your SEMA360 day with a cup of joe or your favorite beverage, and join SEMA for an entertaining conversation between industry leaders, innovators and personalities.

Moderator - Chris Kersting, SEMA

Speaker - Brian Reese, The Retrofit Source

Speaker - Kim Pendergast, Magnuson Superchargers

Speaker - Jim Liaw, Formula DRIFT

Speaker - Nick Niakan, Advanced FLOW Engineering Inc.

Speaker - Julian Gill, Eibach Inc.

Brew Talks

Off-Road 2.0: Performance Technology and Lifestyle Trends - Powered by TORA
10:00 a.m.–11:00 a.m.

Vehicles like the Ram 1500 TRX pickup, new Ford Bronco and F-150, GMC Electric Hummer and Jeep Wrangler 4xe plug-in hybrid represent the latest OEM advanced vehicle technologies for performance and integration with the latest consumer lifestyle trends. Learn about the newest off-road technologies and trends impacting your product development and business opportunities. Hear directly from industry leaders and experts on the frontlines of off-road performance and lifestyle trends.

Moderator - John Waraniak, SEMA

Speaker - Dave Pericak, Ford Motor Company

Speaker - Troy Lee, Troy Lee Designs

Speaker - Jim Downing, PPG

Speaker - Tom Zielinski, Z-Performance

Speaker - Ricky Johnson, Off-Road and Motocross Champion

Speaker - Dave Harriton, American Expedition Vehicles

Speaker - Dave Cole, Hammerking Productions Inc.

Speaker - Selvaraj Narayana, KTM North America

Speaker - Dom Lester, GM

Speaker - Natalie Scott, PPG

Advanced Vehicle Technology

The Customer Journey: From Digital Onlooker to Repeat Buyer
12:00 p.m.–12:30 p.m.

Today's customer journey is an ongoing blend of online and offline interactions. In this one-of-a-kind seminar, you'll receive practical strategies on how to seamlessly navigate the entire sales process. Walk away knowing how to attract customers through a five-star digital experience that matches the experience offered in your brick-and-mortar location to earn customer trust, loyalty and referrals.

Speaker - Katie Mares, Brand Experience Expert

Speaker - Corey Perlman, ImpactSocialMedia.com

Online Marketing

Classic Cars, Modern Markets
2:00 p.m.–2:30 p.m.

They don't make 'em like the used to. Classic cars and trucks represent a vital piece of the automotive specialty-equipment market, but understanding opportunities in this space poses some unique challenges. Join SEMA Market Research to learn more about the market for vintage vehicles and accessorization.

Moderator - Gavin Knapp, SEMA

Speaker - Matt Kennedy, SEMA

Trends & Research

The Stage, Powered by WTC - Interviews with Leaders, Legends and Influencers; featuring Dave Kindig and Myles Kovacs
3:00 p.m.–3:15 p.m.

The STAGE series brings you interviews from leaders, legends and influencers discussing a wide range of topics. Learn what makes these successful people tick and what fuels their passion.

Host - Myles Kovacs, DUB Publishing Inc.

Guest - Dave Kindig, Kindig- It Design

The Stage

THURSDAY, NOVEMBER 5

Hot-Rod Builders Panel — Powered by HRIA
8:00 a.m.–8:45 a.m.

You want to be a car builder, but there are so many questions. How do I develop my style? How do I learn from others without being a copycat? Who controls the vision— me or the customer? Listen to some of the industry's top builders discuss how they answered these questions and more on their way to building a successful hotrod business.

Moderator - Rick Love, Vintage Air Inc.

Speaker - Bobby Alloway, Alloway's Hot Rod Shop

Speaker - Kyle Tucker, Detroit Speed & Engineering Inc.

Speaker - Brian Brennan, In The Garage Media

Builders

Brew Talks: Sean Holman and Aaron Kaufman, Two Dudes Talking Cars
9:00 a.m.–9:20 a.m.

Kick off your SEMA360 day with a cup of joe, or your favorite beverage, and join SEMA for an entertaining conversation between industry leaders, innovators and personalities.

Host - Aaron Kaufman, Arclight Fabrication Co.

Guest - Sean Holman, MotorTrend Group

Brew Talks

How to Protect Your Brand's Online Reputation
10:00 a.m.–10:30 a.m.

Our online reputation can make or break our business. The challenge is that people are more motivated to post online when they're unhappy than when they're happy. How do we respond when we get negative feedback? Can we turn a critic into a champion? How can we create a process for acquiring more positive reviews? All this and more will be answered during this seminar on how to proactively protect your digital reputation.

Speaker - Corey Perlman, ImpactSocialMedia.com

Online Marketing

Restomod and Hot-Rod Interior Fabrication—Incorporating Modern Electronics — Powered by ARMO and HRIA
12:00 p.m.–12:30 p.m.

All new for 2020, learn modern-style, upscale hot-rod and restomod interior fabrication techniques from the leaders in the category. Half the battle is designing something you can build and upholster, along with the serviceability of what's behind those panels. With modern electronics playing a larger role in restomod and hot-rod builds, the older styles of padding everything with foam and using screws to attach panels are obsolete. Attendees will hear about new and exciting interior fabrication techniques and tips to enhance any fabricator's palate of skills. This diversity can bring in clientele and make your shop the go-to place for interiors that have style and still accommodate electronics and the serviceability aspect.

Speaker - Bryan Schmitt, Mobile Solutions USA

Speaker - Juan Torres, Automotive Entertainment HB

Vehicle Accessorization

Earning HER Business — Powered by SBN
2:00 p.m.–2:30 p.m.

During this seminar, attendees will learn about the impact women have on purchasing decisions and the psychological differences between men and women. You can use this information to change the way you deliver the consumer brand experience in your business to positively affect your customer-satisfaction metrics; increase your retention rates and referrals; and ultimately improve your top line.

Speaker - Katie Mares, Brand Experience Expert

Business Management

The Stage, Powered by WTC - Interviews with Leaders, Legends and Influencers
3:00 p.m.–3:15 p.m.

The STAGE series brings you interviews from leaders, legends and influencers discussing a wide range of topics. Learn what makes these successful people tick and what fuels their passion.

Host - Myles Kovacs, DUB Publishing Inc.

The Stage

FRIDAY, NOVEMBER 6

Vehicle Technologies and Business Opportunities: What's Now, What's New and What's Next
8:00 a.m.–8:45 a.m.

Advanced vehicle technologies are fundamentally changing how cars are designed, developed, manufactured, customized, sold, serviced and owned. New vehicle technologies like automated driving and autonomy, generative design, additive and 3-D printing manufacturing processes are combining with demographic, regulatory, social and environmental pressures to create cars and trucks that are more complex, smarter and cooler— with connected vehicle systems, highefficiency engines, vehicle electrification, and increased personalization and safety performance. In this forum, leading technology and industry experts discuss how SEMA members can compete and win in today's rapidly evolving marketplace.

Moderator - John Waraniak, SEMA

Speaker - Mouse McCoy, HackRod

Speaker - Nigel Francis, ALMMII/LIFT

Speaker - Carla Bailo, Center for Automotive Research

Advanced Vehicle Technology

Brew Talks: Dispelling Myths and Unveiling Truths of Automotive Influencers
9:00 a.m.–9:30 a.m.

Kick off your SEMA360 day with a cup of joe, or your favorite beverage, and join SEMA for an entertaining conversation between industry leaders, innovators and personalities.

Moderator - Derek Drake, DriveShop

Speaker - Alex Taylor

Speaker - Rob Dahm

Speaker - Anthony Purcell

Speaker - Jacob Davis

Brew Talks

Automotive Restoration Builders Panel - Powered by ARMO
10:00 a.m.–10:45 a.m.

Reproduction parts, including frames and complete unibody structures for some models, make it possible to restore a classic vehicle from a bare minimum of original metal. In some cases, a complete car can be produced from reproduction catalogs. When is a restoration actually a recreation? What is a restomod? Join a virtual discussion among some of today's successful builders as they discuss how their restoration business is evolving. Listen as they describe the challenges of providing customers with the classic looks of a restored vehicle while incorporating modern technology for performance, comfort and connectivity.

Moderator - Sabra Johnson, City Classic Cars

Speaker - Art Morrison, Art Morrison Enterprises

Speaker - Dan Short, FantomWorks

Speaker - Steve Cook, Steve Cook Creations

Builders

Emissions Compliance: What You Need to Know
12:00 p.m.–1:00 p.m.

Understanding how to comply with EPA and CARB requirements can be complicated, but SEMA has the tools to help you through the process. Presenters from SEMA's Compliance Center will offer information on how to ensure that your performance products meet all the necessary requirements for EPA and CARB. SEMA offers assistance with the CARB EO application process, has an automotive emissions test laboratory and can handle communication with CARB on your behalf. Learn about all that SEMA offers and get answers to your questions in this seminar.

Moderator - Mike Spagnola, SEMA

Speaker - Dave Goch, Webster, Chamberlain & Bean

Speaker - Peter Treydte, SEMA

Trends & Research

How to Add Vehicle Wraps to Your Business — Powered by PRO
2:00 p.m.–2:30 p.m.

This seminar will provide you with an overview of the vehicle wrapping market and future trends as you consider bringing this offering to your clients. The course will include valuable information on the type of equipment, tools and space requirements needed as well as resources for application training and certification. Strategies on marketing and selling vehicle wraps will be discussed.

Speaker - Justin Pate, The Wrap Institute

Speaker - Craig Campbell, International Sign Association

Vehicle Accessorization

The Stage, Powered by WTC - Interviews with Leaders, Legends and Influencers; featuring Aaron Kaufman and Myles Kovacs
3:00 p.m.–3:15 p.m.

The STAGE series brings you interviews from leaders, legends and influencers discussing a wide range of topics. Learn what makes these successful people tick and what fuels their passion.

Host - Myles Kovacs, DUB Publishing Inc.

Guest - Aaron Kaufman, Arclight Fabrication Co.

The Stage