SEMA360 was created to fulfill the industry's need to have a trade-only environment exclusively designed to connect attendees with new and well-known manufacturers of the world's most innovative automotive performance products.
There is no better online platform than SEMA360 for attendees to meet their 2020 business objectives, and no better time than now to start building your sales momentum toward 2021.
Day-to-day business production has changed drastically during the past seven months, and specialty-equipment companies have discovered creative ways to keep operations running and adapted to an inconsistent marketplace. In the interest of serving those companies and supporting the association's mission to help member businesses succeed and prosper, SEMA360 was created.
"Each year SEMA Week™ creates a community exchange of innovation, education and networking that sets the course of business for the following year," said Tom Gattuso, SEMA vice president of events. "During this year's SEMA Week™, Monday-Friday, November 2-6, the amount of content exchange and interaction between manufacturers, buyers and media will again be unmatched."
There are currently more than 600 manufacturers ready to offer an exclusive look at their newest products, highlight trendsetting vehicles and in-progress project builds, and meet with buyers through SEMA360.
Gattuso has also been contacted by retailers and resellers whose businesses have not stopped moving forward. Neither has the association. While there's no SEMA Show in 2020, SEMA360 was built to provide buyers with a viable marketplace that offers benefits like an in-person trade event.
"Industry buyers and manufacturers have made it clear that a marketplace is needed during this challenging year," said Gattuso. "Attendees will discover that SEMA360 has many of the same benefits and business opportunities as the SEMA Show, with a focus on new product intros, vehicle debuts, networking, and educational sessions."
For buyers and media, planning for SEMA360 is similar to the SEMA Show. For instance, at the SEMA Show, attendees can view a new product display, gather specs and a description, collect pictures and press material, and connect with the manufacturer on the Show floor. The same can be done through SEMA360 in a very efficient manner; including the direct connection to the manufacturer.
Here's a look at some more similarities between the SEMA Show and SEMA360:
While SEMA360 is all online, it has been purpose-built to include the features SEMA Show visitors have grown to expect—all designed to connect the industry and help propel businesses into a successful 2021. Nowhere else will you find the level of industry participation: 600-plus Manufacturer Showcases, a New Products Showcase featuring 1,000 products, a Builder Showcase with hundreds of vehicles, industry-leading education with 50 seminars, and unmatched networking with thousands of industry buyers and media.
If you want to be part of the momentum and energy that is moving the industry forward into 2021, you need to be part of this year's SEMA Week™ and you need to be part of SEMA360.
As a 100% online event, SEMA360 will be available from any computer with internet access. Join the industry on November 2-6, as the industry connects and conducts business. Get the most out of the experience through the following tips:
Manufacturing companies are gearing up for SEMA360, where they will showcase new products for the automotive specialty-equipment industry and prepare to meet with resellers from all over the world. Below, are details on just some of the many specially priced products manufacturers that will be available only on SEMA360:
A cool project vehicle will make the cover of magazines and even go viral on social media, but the builders are often the unsung heroes. Get to know and hear from some of the industry's top vehicle builders by taking part in a SEMA360 Education Seminar. Below are four seminars featuring builders as they share how they started in the industry, the challenges they've faced and what they see for the future. These sessions will help inspire other builders, while providing others in the industry with insight and knowledge as well. These seminars can only be found on SEMA360 and nowhere else.
9:00 a.m.–9:20 a.m. (PDT) – Brew Talks: Builders Edition
Moderator: Kyle Tucker, Detroit Speed and Engineering Inc.
Speakers: Sabra Johnson (City Classic Cars), Jeremiah Proffitt (Proffitt's Resurrection Land Cruisers)
10:00 a.m.–10:45 a.m. (PDT) – Off Road Builders Panel—Powered by TORA
Moderator: Sean Holman, MotorTrend Group
Speakers: Doug DeBerti (Deberti Design), Jeremiah Proffitt (Proffitt's Resurrection Land Cruisers), Sara "Bogi" Lateiner (Bogi's Garage)
8:00 a.m.–8:45 a.m. (PDT) – Hot-Rod Builders Panel—Powered by HRIA
Moderator: Rick Love (Vintage Air Inc.)
Speakers: Bobby Alloway (Alloway's Hot Rod Shop), Brian Brennan (In The Garage Media), Kyle Tucker (Detroit Speed and Engineering Inc.)
10:00 a.m.–10:45 a.m. (PDT) – Automotive Restoration Builders Panel—Powered by ARMO
Moderator: Sabra Johnson (City Classic Cars)
Speakers: Steve Cook (Steve Cook Creations), Art Morrison (Art Morrison Enterprises), Dan Short (FantomWorks)
Consumers are surfing the Internet more than ever before. Manufacturers, distributers and resellers (both brick-and-mortar as well as eCommerce) must stay up-to-date on the fast-changing world of digital marketing in order to reach new and existing customers. During SEMA360, industry experts and leaders will share proven tips and best practices to take the headache out of digital marketing. Below are eight must-attend sessions that will help businesses improve SEO, reach more customers and increase sales. These seminars can only be found on SEMA360 and nowhere else.
10:00 a.m.-10:30 a.m. (PDT) – 4 Tips to Double Your Company's Annual Sales
Speaker: Richard Barsamian, Advanced Clutch Technology Inc.
2:00 p.m.-2:30 p.m. (PDT) – Sell Smarter: Maximize Online Profits – Powered by SDC
Moderator/Speakers: Gigi Ho, Sophia Cardona, Joe Sepeda, SEMA Data Co-op
5:00 p.m.-5:45 p.m. (PDT) – SEMA Launch Pad – Entrepreneur Business Competition
Host: Aaron Kaufman, Arclight Fabrication Co.
12:00 p.m.–12:30 p.m. (PDT) – Digital Marketing in 2021: What the Winners Are Doing
Speaker: Jim McKinley, (un)Common Logic
2:00 p.m.-2:30 p.m. (PDT) – Turning Great Ideas Into Strategies to Produce Real Results
Speaker: Mike Brown, The Brainzooming Group
12:00 p.m.-12:30 p.m. (PDT) – The Customer Journey: From Digital Onlooker to Repeat Buyer
Speakers: Katie Mares, Brand Experience Expert and Corey Perlman, ImpactSocialMedia.com
10:00 a.m.-10:30 a.m. (PDT) – How to Protect Your Brand's Online Reputation
Speaker: Corey Perlman, ImpactSocialMedia.com
2:00 p.m.-2:30 p.m. (PDT) – Earning HER Business—Powered by SBN
Speaker: Katie Mares, Brand Experience Expert
Among the 500-plus manufacturers participating in SEMA360 include more than 100 in the Trucks, SUVs & Off-Road segment. Attendees will be able to discover what's new in the industry, while viewing product demonstrations and meeting with product specialists. During the week, attendees will also learn about new technologies and trends in the off-road industry and discover new opportunities by attending seminars specifically targeting the off-road community. Members of the truck and off-road industry are encouraged to mark their calendars for the following SEMA360 seminars that can only be found on SEMA360 and nowhere else:
10:00 a.m.–10:45 a.m. (PDT) - Off-Road Builders Panel—Powered by TORA Join MotorTrend Group's Sean P Holman as he moderates a panel of manufacturers and off-road builders to share trends, identify market opportunities and discuss the realities of custom and performance truck and off-road builds.
10:00 a.m.–11:00 a.m. (PDT) - Off-Road 2.0: Performance Technology and Lifestyle Trends—Powered by TORA Attendees with learn about the newest off-road technologies and trends impacting product development and business opportunities, and hear directly from industry leaders and experts on the frontlines of off-road performance and lifestyle trends.
Additionally, truck and off-road professionals are invited to visit the Truck and Off-Road Alliance (TORA) Showcase page. TORA is a SEMA council dedicated to helping businesses in the truck and off-road industry advance and succeed. The council discusses and develops programs that address common challenges, upcoming trends and opportunities. Council resources and leadership will be available on the TORA Showcase in SEMA360.
To learn more about SEMA360 or to participate, visit www.sema360.com.
No, SEMA360 is a trade industry only marketplace.
The following business categories do not qualify to participate in SEMA360:
You will need to prove that your business or the company you register under is a current and legitimate automotive specialty-equipment business, and you must provide proof that you are currently employed within the automotive aftermarket industry. You may be required to provide 1 item from Group A and 1 item from Group B to determine if you qualify.
Each person who registers must have their own unique email address to complete online registration. It must be a valid email address, where their confirmation can be sent. Business or company email addresses are preferred. If a company shares one email address, registration will not be able to be completed.
SEMA360 opens at 9:00 am PST on Monday, November 2, 2020, and remains open thru Friday, November 6, 2020, at 4:00 pm PST. Approved registrants will have 24-hour access to SEMA360 during that time. Interaction with manufacturers, educational speakers, etc., is available only throughout the hours listed below*.
Monday, November 2, 9:00a-5:00p
Tuesday, November 3, 9:00a-5:00p
Wednesday, November 4, 9:00a-5:00p
Thursday, November 5, 9:00a-5:00p
Friday, November 6, 9:00a-4:00p
*Hours are PST. Response times may vary.
Online buyer registration is free to all qualified media and SEMA-member manufacturer companies and company personnel, and $25 USD per person for nonmembers. Non-Exhibiting Company (NEM) registration is $200 per person and registration is limited to 2 individuals from each company for no more than 2 years. Financial Service Company (FIN) registration is $200 per person.
We accept credit card and debit card payments (American Express, Mastercard, Visa, Discover or Debit Card). Sorry, NO CASH OR CHECKS ACCEPTED.
If you were registered and were approved for the 2020 SEMA Show and have not changed company, job title or contact information—such as your telephone number, address or email—you may not be required to show proof of employment and involvement in the automotive aftermarket industry again.
You should have received a pre-approval email when registration for SEMA360 opened online. You can use the link in the pre-approval email to submit your registration for SEMA360.
Registration fees for the 2020 SEMA Show have already been refunded. We cannot "roll over", credit or transfer your 2020 SEMA Show registration or registration fees. If you wish to participate in SEMA360, you will need to register and provide payment information for your registration online (registration fees for SEMA360 are free to SEMA member company personnel and $25 USD for non-SEMA members).
Yes. Once approved, an individual link, instructions, and a password will be sent to the email address provided during the registration process. This allows each person to participate from their personal computer or device. Links and passwords cannot be used by more than one person or device at a time.
No. Guests are not eligible for participation in SEMA360. If your colleague wishes to participate, they will need to register and qualify to participate. Log-on information cannot be shared or used by more than one person or device at a time.
No. The company you are employed by does not have to be a SEMA-member in order for you to participate in SEMA360, but you do have to hold a qualified position and work within the automotive industry. Nonmembers will not receive the discounted Manufacturer Showcase or registration pricing discounts. The SEMA360 registration process requires you to provide proof that you own a business or are currently employed within the automotive industry.
No. Even if you are a SEMA-member, you will still need to be qualified to participate in SEMA360. The same qualification process will apply to members as it does to nonmembers.
You may view the available seminars and register for them during the online registration process. If you have already registered and would like to add seminars, you may log-on to your registration dashboard or use the shortcut link in your registration confirmation e-mail. Once you are in your dashboard you can click on "View current staff & add SEMA Seminar" to add seminars.
You may take advantage of the "Add Another" feature when registering more than 1 individual with the same company. If you have already registered and now wish to add your employee(s) you can return to your registration dashboard by using the shortcut link in your registration confirmation e-mail.
All registration records must have their own unique email address to complete registration. The registration system will not accept duplicate email addresses. A confirmation will be sent to each individual's email address. If a company shares one email address, registration will not be able to be completed. No exceptions.
No. Neither Show Management nor Customer Service can take your information over the phone. No exceptions. You must register online and provide payment as well as any documents required to prove you are qualified to participate in SEMA360.
No. Registration fees are non-refundable. No credits or refunds for registration fees will be provided. No exceptions.
If you have questions that are specific to registration or require assistance with your registration, please contact customer service Monday-Friday, 9:00 am –5:00 pm, CENTRAL TIME, toll-free at (866) 229-3687 (within the US), or international callers please dial direct +1 (224) 563-3154, or email SEMA360@csreg.zohodesk.com
No one under the age of 16 is permitted to register for SEMA360.
Students are not eligible to register for SEMA360. Instructors who can prove employment with an educational institution related to the automotive industry may register as a non-buyer under the registration category (AEG) Association Education Government and during online registration, payment information is required for the $25 registration fee.